ormer Facebook product expert Santanu Bhattacharya returned to India to join logistics venture Delhivery as its VP of technology and product he was in for a shock. Although he’d spent his childhood in Tripura, Bhattacharya lived and worked in the US for close to two decades and couldn’t get his head around the way addresses were written.

“There were misspellings, wrong pincodes, multiple localities with similar names in one town, some localities included the name of the road. A fifth of the addresses we were given would turn out to be wrong. There was no standardized way of writing an address like the US has,” he says.